Effective Date: 1st July 2025
Help At Home
Address
(“Help At Home”, “we”, “us”, or “our”)
Help At Home is committed to protecting your privacy and respecting your personal information. We understand that choosing in-home care involves trust, and we take our responsibility to safeguard your data seriously.
This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, contact us, request care services, or otherwise interact with Help At Home.
We may collect and process the following types of personal information:
Identity Information – such as your name, or the name of your loved one, and relationship to the person receiving care
Contact Information – including address, email address, and telephone number
Care-Related Information – information you choose to share with us to help us understand care needs (handled with sensitivity and confidentiality)
Communication Information – records of calls, emails, or messages exchanged with us
Technical Information – such as IP address, browser type, device information, and website usage data collected via cookies
Marketing Preferences – your preferences for receiving information from us
We only collect information that is necessary to provide safe, effective, and personalised home care services.
We collect personal information in the following ways:
When you complete a form on our website
When you contact us by phone, email, or in person
When you request information, an assessment, or care services
Through cookies and similar technologies when you use our website
We use your personal information to:
Respond to enquiries and arrange home care assessments
Provide safe, personalised in-home care services
Communicate with you about care arrangements or service updates
Improve our website, services, and overall experience
Meet legal, regulatory, and safeguarding obligations
Send relevant information or updates where consent has been given
We will never use your information in a way that feels intrusive or inappropriate.
Under UK GDPR, we process personal data using the following lawful bases:
Consent – where you have clearly agreed (for example, to be contacted or receive updates)
Performance of a contract – to provide care services or respond to requests
Legitimate interest – where it is necessary for our business and does not override your rights
Legal obligation – where we are required to do so by law
We do not sell or trade your personal information.
We may share information only where necessary, including with:
Care staff involved in delivering your care
Trusted service providers who support our operations (e.g. IT systems, payroll)
Regulatory bodies or authorities where required by law
All third parties are required to keep your data secure and confidential and to use it only for the intended purpose.
We keep personal information only for as long as necessary to fulfil the purpose it was collected for, including legal, safeguarding, and regulatory requirements.
Care-related records are retained in line with healthcare and CQC guidance. General enquiry data is kept only as long as needed.
You have the following rights under UK GDPR:
The right to access your personal information
The right to request correction of inaccurate or incomplete data
The right to request deletion of your data (where applicable)
The right to restrict or object to processing
The right to data portability
The right to withdraw consent at any time
To exercise any of these rights, please contact us using the details below.
Our website uses cookies to improve functionality and understand how visitors use our site.
You can manage or disable cookies through your browser settings at any time.
We take appropriate technical and organisational measures to protect your personal information. This includes secure systems, restricted access, and staff training on data protection and confidentiality.
While no online system is completely secure, we work hard to keep your information safe.
We do not routinely transfer personal data outside the UK. If this becomes necessary, we ensure appropriate safeguards are in place to protect your information.
If you have any questions about this Privacy Policy or how your information is handled, please contact:
Help At Home
[Insert address]
Email: [Insert email address]
Phone: [Insert phone number]